2.4 Million Wii Fit In Stock A MonthSome console makers might be looking to shift 10 million consoles in a year but right now, Nintendo is cranking out that many in less than 4 months. According to Reggie Fils-Aime, Nintendo's US boss, the company is currently producing 2.4m Wii consoles every month. He told the LA Times: "Nintendo has continually raised the production levels of the Wii hardware. We're now producing 2.4 million units a month worldwide. Last year, we made 1.6 million a month. So we've made a 33% increase. One of our competitors [*cough* Sony] projects they will sell 10 million consoles worldwide this year. For us, that's three months of production. We're producing an unprecedented level of hardware to try to meet demand." That said, there are still going to be shortages - especially for the Wii Fit - as Christmas looms and the 'binge-purge' mentality kicks in. "At this point, only about 3 in 10 stores will have Wii Fit in stock. We are dramatically increasing shipments of Wii Fit. We've sold somewhere around 3 million units. The demand has been so brisk that it has been difficult to catch up. The other challenge is that we're seeing demand from a whole new market. Of the people who stood in line in New York, 60% were working women. This is a demo that arguably has never bought a video game, and they're buying it for themselves." So with 2.4 million Wii Fits on the shelves every month we are sure you'll be able to fit your wii fit in stock from the shops on the left |